Archive | August, 2011

Careers in CPG

5 Aug

I had a conversation today with a friend about salaries in marketing, while I had a rough idea, for the most part, I was pretty clueless. As an almost graduate, I’ve been asked about my “salary expectations” in interviews. That’s an important thing, I mean, if my number is substantially lower, will I be underpaid? If it’s too high, will I be overlooked? More importantly, in any interview, you need to sound like you actually know what you’re talking about. So, I did a bit of research.

Glassdoor.com is always a useful site when preparing for interviews. If you’re lucky, you’ll find approximate salaries published as well. My only issue with Glassdoor is that the salaries quoted are sometimes way out of date or for a different country. I wanted to find Canada-specific information. This is where CPG Connect made my day. They published their 2011 Consumer Goods & Retail Salary Guide not too long ago. The report goes over salaries and benefits at CPG-related companies for:

  • Sales
  • Marketing
  • Category Management
  • Trade Marketing
  • Market Research
  • Human Resources
  • Retail
  • Finance
  • IT
  • Customer Service
  • Quality Assurance/ Research & Development
  • Supply Chain
Yes, it’s pretty comprehensive. So, let’s take a look at the results in entry-level Marketing positions. For the most part, they ranged from a low of $30,000 to a high of $95,000 with most offering cash incentives as well.  If you’re a new grad, just a heads up: that $95,000 job in CPG marketing won’t be yours anytime soon! When reading through any report, it’s always good to be critical. At one company, you can get an Assistant Brand Manager (ABM) position straight of school, at other companies, an ABM position usually requires a few years of solid marketing experience. Plus, the higher the salary, the more hours and pressure you have. That’s why the salaries have a large variance. In all, I’m going to say that this means that I know more about CPG Marketing salaries than I thought – my “salary expectations” were in the right ballpark. Pat on my back, yes indeed.
Take a look at the complete results here. You’ll need to sign up for CPG Connect – but odds are, if you’re interested in CPG, you’re already signed up!
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