Archive | July, 2011

CMA Student Awards

30 Jul

I’m a huge fan of case competitions as a great way for students to gain practical skills. I find that cases provide exposure to a range of industries, develop your analytical skills, and of course, you have the challenge of presenting or writing under tight timelines. The Canadian Marketing Association is running a case competition with 2 categories: Creative and Marketing. If you’re a student, consider entering as an individual or as a part of a team.

The Co-op Scoop: If you don’t have a lot of work experience, case competitions can help you to build an impressive resume. Plus, getting practise writing and presenting will help a lot during interviews!

Details can be found here:

Just for entering, you’ll get a CMA membership. And, if you win, you’ll get $500, exposure on the CMA site, and the chance to accept your award at the Awards Show. So, what are you waiting for? Get started!

All entries must be submitted by October 6, 2011!


Gen Y Employment

29 Jul

The Globe & Mail did a little video series discussing Gen Y & the Workforce with Lauren Friese. They also got some student perspectives through interviews with 3 unemployed students and recent graduates (I’m one of them).  Some key takeaways for employers are that they should be open to hiring students across the country rather than just the areas that they have offices – the internet makes this a lot easier! As students, we want to be challenged and given a chance to showcase our skills.

Meeting Heather and Leeann was definitely an eye-opening experience. As a business student, I spend most of my time surrounded by people who’ve studied the same things, think similarly, and tend to have similar career paths, so I didn’t realize just how different seeking employment is for Arts students. I think employers who overlook Arts students are really limiting themselves because having a diverse workforce can help a company to grow. You wouldn’t want an entire company of business and engineering grads. Having students who’ve studied in different programs really adds a new dimension when it comes to problem solving and creating solutions.

You can find the videos here!